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Epidemiology of representations : ウィキペディア英語版 | Epidemiology of representations Epidemiology of representations, or cultural epidemiology, provides a conceptual framework for explaining cultural phenomena by how mental representations get distributed within a population. The theory appeals to an analogy with medical epidemiology; because “...macro-phenomena such as endemic and epidemic diseases are unpacked in terms of patterns of micro-phenomena of individual pathology and inter-individual transmission”. Representations get transferred via so called cognitive causal chains (cf. Table 1). The stability of public productions and mental representations (constituting a cultural phenomenon) is explained via ecological and psychological factors. The latter include properties of the human mind and cultural epidemiologists have emphasized the significance of evolved properties: the existence of naïve theories, domain-specific abilities, principles of relevance.〔 The theory has been formulated mainly by the French social and cognitive scientist Dan Sperber for the study of society and culture, by taking into account evidence from anthropology and cognitive science.〔 == Theory of cognitive causal chains ==
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